Greentailing and Other Revolutions in Retail

Kenmerken

Conditie: Zo goed als nieuw

Beschrijving

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.
In addition to greentailing, the book examines five other top retail trends:

Demographic Shifts Provide Retail Opportunities

Moving Up the LadderGrowth of Experiential RetailingHow to Drive Sales and Profits Beyond Price

Getting Outside the BoxNew Ways to Reach the ConsumerThe Growth of Non-Store Retailing

Selling Services, Not Just products

Brands Going RetailThe Battle for Control of the Customer